Search
This Site
A new look and a new direction for Canmore
Introduction
In the global economy, Canmore competes with places around the world for business development and tourist dollars. To compete, we need all of our partner associations and operators to utilize a consistent message and identity that promotes Canmore’s unique characteristics. In partnership with Tourism Canmore, and the Town of Canmore, the CEDA Branding initiative, introduced in 2003, is an excellent start to this consistent message. Success of this program will be in the number of organizations and events using this design as part of their marketing image of the community.
The brand is now available to all organizations, businesses and events, based on guidelines and an agreement to maintain the integrity of the design and image for the community. Your first point of contact to gain access will be through Tourism Canmore, the organization that actively promotes our area to the world.
For more
information on our guidelines please click
HERE (Large 14 Meg PDF file)
For a sample agreement that you would authorize, please click
HERE. (PDF)
Partners in Economic Development
Town of Canmore
Tourism Canmore
The Biosphere
Institute
BOWDA
Mountain Arts
Foundation
Canmore Community
Housing Corporation
MD of Bighorn # 8
Chamber of Commerce
Associate Membership
Canmore Business Registry
Our Design Rationale
Branding is about attitude, perception and awareness. It is about linking thoughts and feelings in the minds of people to the image of Canmore.
In order to create an appropriate and effective visual identity for the community of Canmore, it was important to identify it’s most prominent, distinctive and desirable characteristics.
It is widely established that Canmore promotes an active and cultural mountain lifestyle that is as diverse as it is dynamic. The people are hospitable and relaxed while demonstrating a deep commitment to community and environmental values.
Outdoor pursuits and sophisticated facilities are world renowned here and as such, the town boasts world class athletes in almost every season and related mountain sport.
Balancing this energy is the communities’ support of cultural endeavours. Music, theater and visual arts colourfully and collectively merge to showcase the talents of local artists.
Contrasting its small town mining heritage, current tourism and recreational properties the community is truly unique. The dramatic natural setting, its active multi-cultural and talented people, its expanding economic opportunities – all combine to create a most vibrant mountain lifestyle expression.
The Wordmark
The typeface for Canmore was created specifically for this identity application. This hand-crafted font is less ‘corporate’ in its presentation and projects a sense of relaxed informality, creativity and friendliness. The hand-drawn irregularities in the type characters also communicate a human quality – in an intentionally sweeping arch to add movement, energy and action (outdoor sports pursuits/lifestyle.
The Positioning Statements
Two positioning statements have been created to add secondary messages important to ‘positioning’ Canmore.
Do More, Play More, Live More
Playing on the word ‘more’ in Canmore, this phrase calls to action what is possible in Canmore. It is intended to inspire people to get more our to life, as a local resident or visitor.
Home to the Canadian Rockies
This statement would be used for international marketing applications, clarifying the community’s location and all the imagery and fame that is associated with the Canadian Rockies.
The Icons
The pageantry figure icons are derived from the hieroglyphics found in Grotto Canyon, and have been illustrated and designed to showcase specific human activities, on a seasonal basis, within Canmore. They reflect our rich cultural, sport and outdoor recreational activities, with a colour palette based on mountain tones.
